Marketplace Buyers: B2C vs B2B

Annelies Gamble

·

Follow

Mar 4, 2022

--

Listen

Share

Price vs support

• B2C: lowest price > best customer support
• B2B: lowest price < best customer support

Product reviews

• B2C: authentic answers > professional answers
• B2B: authentic answers < professional answers

Product descriptions

• B2C: individual contributors > business contributors
• B2B: individual contributors < business contributors

Curation

• B2C: product breadth > highly vetted
• B2B: product breadth < highly vetted

Appetite to try a new product from online shopping

• B2C: high
• B2B: low

Desired volume

• B2C: single unit
• B2B: wholesale