Price vs support B2C: lowest price > best customer support B2B: lowest price < best customer support Product reviews B2C: authentic answers > professional answers B2B: authentic answers < professional answers Product descriptions B2C: individual contributors > business contributors B2B: individual contributors < business contributors Curation B2C: product breadth > highly vetted B2B: product breadth < highly vetted

Targeting users based on their browsing behavior is no longer possible, which means companies now need to figure out ways to show hyper relevant content without having user-specific data. In Meta’s Q4/21 earnings call, they cited Apple’s iOS privacy updates as a challenge, “there’s a clear trend where less data…

Finding the right North Star metric as an early startup is one of the most pivotal — and difficult — moves a team must make. And while the right metric depends on your business, the wrong metric is almost universally clear: revenue. Over the years I’ve seen 3 perverse incentives…

Since starting Scribble, we’ve had the opportunity to work with and invest in some amazing marketplace businesses including Whatnot, NCX, Verto Education, Frontier, Canal and others. And while it’s still early days for most of them, there are some similarities that made them stand out as unique marketplace businesses. This…

This doc is meant to provide some high level insights and direction to Seed companies as they begin preparing for their Series A. Metrics for Series A rounds are much less clear than they used to be and different investors have different frameworks for evaluating Series A opportunities. That said…