Annelies GambleMarket fragmentation for B2B marketplacesFragmentation is one of the defining characteristics of a market for any B2B marketplace. By fragmentation, that is to say that the…Mar 10, 2022Mar 10, 2022
Annelies GambleReaching the right customers at the right timeTargeting users based on their browsing behavior is no longer possible, which means companies now need to figure out ways to show hyper…Mar 1, 2022Mar 1, 2022
Annelies GambleWhy Revenue is the Wrong North Star MetricFinding the right North Star metric as an early startup is one of the most pivotal — and difficult — moves a team must make. And while the…Dec 14, 2021Dec 14, 2021
Annelies GambleInsights from early-stage marketplacesSince starting Scribble, we’ve had the opportunity to work with and invest in some amazing marketplace businesses including Whatnot, NCX…Oct 27, 2021Oct 27, 2021
Annelies GambleSeries A MetricsThis doc is meant to provide some high level insights and direction to Seed companies as they begin preparing for their Series A. Metrics…Jun 29, 20212Jun 29, 20212
